
Building a Storytelling Ecosystem
We reshaped the organization’s identity to better connect its filmmaking, emerging experiences, and ambitions for impact.
From documentaries and immersive experiences to editorial reinvention and creative leadership, the work takes many forms. Explore it through three lenses: stories that move people, experiences that change perspectives, and the teams and systems that make ambitious work possible.

We reshaped the organization’s identity to better connect its filmmaking, emerging experiences, and ambitions for impact.

We rebuilt Pew’s podcast around a cross-functional team, more human storytelling, and a reliable release rhythm. Listening grew dramatically.

We built an audience before the film premiered, connecting digital storytelling with real-world participation and giving people ways to act.

An immersive encounter with the natural world, designed to let the experience lead and the technology stay in service of the story.

We made big environmental questions more immediate through accessible stories about people and ideas shaping a different future.

We supported distinctive filmmakers and experimented with short-form storytelling, building the partnerships and conditions for strong creative work.

We brought more human voices to Pew’s work while developing a vision for connecting stories across teams, topics, and channels.
Case study in development
We helped bring this intimate documentary about Yemen’s humanitarian crisis into policy conversations, reaching people positioned to respond.

I helped bring creative teams, production partners, and emerging technology together to turn an ambitious immersive concept into a shared audience experience.

We used short films and diverse creative voices to make complex economic questions more accessible and invite wider participation.

We brought creators, technologists, and partners together to explore how immersive media could make a meaningful difference.

We explored how immersive storytelling could bring audiences closer to the human realities of modern slavery at sea.
Connected teams and tangible results.
I work with organizations to understand their audiences, find clearer ways to tell their stories, and build the creative teams and systems to deliver them. Sometimes that means improving what’s already working. Sometimes it means trying something entirely new.
Have a story to tell, a team to build, or an idea to explore? I’d love to hear about it.
Let’s make something together