
projects












about


When experiments with irradiated spiders failed to produce the desired super powers, I set aside my goal of becoming Spiderman and instead pursued a Peter Parker-like career in photojournalism. Like all great superheroes, I dedicated myself to learning, growing stronger, and staying at the cutting edge of my craft - evolving from a still photographer, to a multimedia producer, a video producer, a podcast producer, an XR creator, and an organizational and creative team leader.
My teams create stories, experiences and strategies that are thoughtful, moving, immersive, and delightful — with a dedication to strengthening brands and creating impact through value-based, people-focused storytelling. I understand the realities and complexities of content production across video, photography, podcasts and VR/AR — and I design teams and content strategies that deliver concrete, measurable results across multiple platforms.
Removing obstacles to help others succeed and inspiring trust through a flat and inclusive management philosophy is my key to unlocking the superpowers in others. A dreamer with a subtle sense of humor and a dynamic creative streak — I lead teams and organizations with purpose and intention.


experience
2021-2023
Content Production & Strategy
Transforming organizations' stories through impactful content and brand strategies that move audiences and bring missions to light through purpose-driven, human-first experiences. Clients include:.
• Amazon - The Climate Pledge: Created global video content strategy effectively reaching CEOs and CSOs with an entertaining and informative road-map for reaching net-zero.
• Microsoft: Developed, produced and distributed breakthrough AR experience with Hololens 2.
• Zulily: Developed concepts and strategy for launch of TikTok channel and paid media campaign.
2012-2014
Lead Video Producer
Built ground-up video department | developed and implemented video content strategy | defined audience journey | designed physical studio | and led production for internal Microsoft startup.
2014 - 2021
Creative Director - Emerging Media | Director of Digital
Modernized Vulcan Production's approach to creating change by advancing digital content strategies,
digital productions, and emerging media. Led all aspects of production for digital video series,
platform design, XR experiences, short films, and podcasts for global leader in impact storytelling.
2007-2012
Supervising Multimedia Producer
Led video programming and production in fast-paced, highly-competitive newsroom environment. Refocused and redistributed internal talent, transforming an implementation unit into a creative production team whose original content and programming resulted in over 120M video views per month.
2005-2007
BELLA PICTURES
Director of Photography
First Director of Photography for national, industry disrupting, journalistic wedding-story startup. Oversaw creative strategy | photographer training | and quality control | in 12 markets with growth to 24 markets over first 14 months. Supervised, mentored and evaluated team of 24 photography coaches and 2K+ photojournalists.
2003-2005
Director of Photography
Global lead, visual content strategist and on-shoot art director at the third-largest architecture firm in the world.
contact
Stories are what connect us to each other. Stories empower and they humanize.
Together, we can tell stories and build experiences that go beyond just informing and engaging, to building communities and creating amazement with a sense of purpose and joy.